Paris, 26 March 2007– Sending dynamic sales messages to plasma screens across France, content management and delivery company GlobeCast has equipped 113 of France Telecom/Orange’s sales boutiques with its digital signage solution GlobeCast Captive Audience. The product will allow France Telecom to remotely aggregate content, create and manage playlists and to broadcast to the network of plasma or LCD screens at their different agencies.

Developed by GlobeCast, Captive Audience is an IP-based digital signage solution that uses the latest technology in content management and delivery to effectively manage in-store displays that inform, entertain and communicate to shoppers. The client uses simple, user friendly software to organize content and playlists of targeted ads, product bulletins and entertaining clips, which are then sent to a Media Server, one of which is located at each agency. This Media Server then uses WiFi to command the ultra-compact Media Player box behind each individual display screen. Captive Audience is a scalable solution that can include content management, transport and playback.

GlobeCast is celebrating its tenth year in 2007 and sees this deployment as an example of how far content management companies have come in the past ten years.

France Telecom/Orange’s test run of GlobeCast Captive Audience will allow the telecom company to present new products in a dynamic and targeted way. The content, while stored locally at the various agencies, is also backed-up on GlobeCast’s secure content management platform at its Paris technical operations center. The platform used to store and transport this content receives constant supervision and maintenance.

GlobeCast Captive Audience is capable of delivering standard or High Definition (HD) content, and has been shown to reinforce key product information, reduce perceived wait time and increase brand loyalty.

About GlobeCast
GlobeCast ( www.globecast.com) - a subsidiary of France Telecom - is a leading global content management and delivery company. Via its worldwide satellite and fibre network, the company manages and transports 10 million hours of video and other rich media yearly for its core customer base of broadcasters, as well as corporate, government and retail clients. The company’s global presence includes 15 teleports and technical operations centers throughout Europe, America, Asia, Africa, the Middle East and Australia.

Press Contacts:
Matthew Rosenstein +33 1 55 95 27 20
Robert Marking +1 212 373 5141