GlobeCast Announces Commercial Launch of MyGlobeTV
New IPTV Platform for international and thematic content In the United States launches with 16 Romanian channels; more international channels will be available soon
New York — July 1, 2012 — GlobeCast’s new IPTV platform, MyGlobeTV, has made its commercial debut with today’s launch of 16 premium Romanian-language channels to U.S. viewers. MyGlobeTV is a television bouquet that brings international and thematic audiovisual content directly to subscribers in the Americas.
This full end-to-end solution provides broadcasters with not only the technical solution to reach homes in the Americas, but marketing and demographics research and support as well as customer support and billing, among other services.
In the coming weeks and months, GlobeCast will continue to expand the service beyond the initial Romanian offering, adding additional communities of channels targeted to different audience segments. GlobeCast is in discussions with broadcasters from around the world who wish to be a part of this exciting new platform.
Today, www.myglobetv.com opens its doors to allow interested viewers to sign up for the service. Currently, the solution uses a set top box, connected to the viewer’s existing broadband connection. By the end of 2012, however, GlobeCast expects to launch the application version of this product, allowing viewers to access the service from any internet-enabled device such as smartphones, tablets and PCs, with or without the use of equipment.
“We first unveiled MyGlobeTV at the NAB Show in April of this year, and we’re very happy to now be launching the initial group of channels to the public,” said Emma Brackett, VP of Consumer Video Products and Services at GlobeCast. “Broadcasters from around the world now have an additional means of distribution in the world’s largest media market. With MyGlobeTV, they can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite. We will continue to develop the service by adding more channels from around the world that include content from many different genres such as science, music, history, drama, faith, and culture.”