Live demos at GlobeCast booth will include WING Captive Audience, the newest WING application for digital signage delivery

Paris, 20 February 2006– At NAB 2006, leading content management and delivery company GlobeCast will demo the next generation of its WING content management solutions, a suite of IP-based services and applications for broadcast, enterprise and digital retail signage. The multi-product WING showcase will feature WING Content Exchange for content contribution and exchange; WING Store & Broadcast for tapeless playout and channel management; and, WING Captive Audience, the newest WING offering for the delivery of retail advertising and digital display, being debuted at NAB 2006.

The WING Showcase will be on display at GlobeCast Booth C1530 and will feature:

WING Content Exchange – video contribution from any Internet connection

Developed specifically for global video contribution, WING Content Exchange provides a powerful but user-friendly tool to capture, upload and share video between studio and field. A camera, a laptop and any wired or wireless connection allow authorized users to upload and exchange media in a unicast or multicast environment on this secure platform. WING Content Exchange is the winner of Cable and Satellite International’s 2005 ‘Product of the Year’ Award for best outside broadcast solution.

WING Store & Broadcast – tapeless playout and program substitution via the Internet

An IP-based remote-controlled playout and playlist management tool for broadcasters, WING Store & Broadcast simplifies tasks such as regional customization, ad insertion, program substitution and rights management. Content is uploaded to secure WING Store & Broadcast servers at GlobeCast facilities in Paris, London, Miami, Los Angeles and Singapore. The service then allows remote playout of content via fiber or satellite to broadcast distribution platforms worldwide – using an improved, user-friendly online interface.

WING Captive Audience – compelling advertising delivery at the point of sale

Playlist management and customizable advertising delivery over retail signage networks are at the heart of WING Captive Audience. This latest WING solution combines all of the necessary hardware and asset management applications to initiate a new digital display network or upgrade an existing network, bringing video or multimedia content to television or PC screens at any number of retail points-of-presence.

More about the WING concept

Launched at NAB 2005, GlobeCast WING is network agnostic, user-friendly and is based on in-house developed applications built with OEM (original equipment manufacturer) components and Plug-and-Play technology for easy integration into any existing broadcast architecture. WING servers based at GlobeCast POPs in Paris, London, Miami, Los Angeles and Singapore provide a global ring, facilitating easy access into the WING platform from wireless or dedicated networks. From these access points, WING does the rest by ingesting, storing and delivering content to any network around the globe for truly flexible content management.

GlobeCast (www.globecast.com) - a subsidiary of France Telecom - is a €350m global content management and delivery company. Via its worldwide satellite and fibre network, the company manages and transports 10 million hours of video and other rich media yearly for its core customer base of broadcasters, as well as corporate, government and retail clients. GlobeCast is network agnostic and ingests once to deliver content to any network via multiple platforms, including direct-to-home satellite, cable, video-to-mobile, IPTV/video-over-ADSL, desktop broadband, and more. It is now the world’s largest provider of delivery services to live television-over-mobile operators and in 2005, it won Cable & Satellite International’s Product of the Year award for Best Outside Broadcast Technology for WING Content Exchange, its IP-based file delivery platform. The company’s global presence includes 15 teleports and technical operations centres throughout Europe, America, Asia, Africa, the Middle East and Australia. GlobeCast: New Media, Fresh Ideas

Press Contacts:
Denis Gomez +33 1 55 95 26 04
Matthew Rosenstein +33 1 55 95 27 20
Robert Marking +1 212 373 5141
Ann Yershov +1 212 373 5155