How to win the OTT game?

You’re ready to play the remote production game you’ve trained like a pro using all the features of your media supply chain. You’re all set for to WIN the games but of course, being ready is not enough. You have to have the drive to also win at what we’re talking about here — the OTT Games.

The game is starting, the referee blows their whistle and off you go!

1.    But it’s complicated to get started

Creates an attractive/expected packaged content offer for domestic, thematic and international line-ups: live TV channels, VOD, Netflix, Amazon Prime Video, YouTube, TikTok, etc. Accelerates time-to-market to deliver on time, in either build or buy mode.

Avoids the problem of a shortage of skilled people and tight financial resources.

Overcomes the complexity of managing multiple components of a comprehensive OTT Video service.

Leading an ecosystem of pre-validated, best-in-class partners, Globecast ensures operators create a state-of-the-art comprehensive OTT video platform, while reducing risk, cost and delay, with a highly flexible business model and winning ecosystem.”

2.    Competition brings competition: you need to increase ARPU

Operators will generate new revenue streams, acting as commercial distributors for Netflix, Amazon Prime Video, Disney+ and other third-party OTT Video services, providing an easy subscription journey and a trusted payment path via carrier-billing: that’s the Super Aggregator strategy.

3.    The other teams are playing defense and competition is tough: If you’re not able to reduce the churn, you will lose the game, by default

Subscribers are willing to stay when they’re happy with the content proposition, the modern user experience and the available services. So, the operator needs to give them the Netflix and YouTube apps they want, as well as the expected line-up of basics/premium/thematic channels they anticipate finding via the operator TV set-top box and any Internet-connected device, both at home and on-the-go.

By providing access to the right content and rich TV services, whatever the device used by the subscriber (TV Everywhere experience), the operator will generate customers satisfaction and loyalty, resulting in renewed subscriptions.

4.    Competition is exciting and full of surprise: Address new customers, especially ones that were previously out of reach

Telcos and Pay-TV operators now have a strategic opportunity: reach new subscribers that didn’t meet the required broadband eligibility criteria (sparsely populated rural areas) or those who could not install a satellite dish (dense urban areas). To do so, they will have to define a full-OTT commercial offer that may or may not be similar to their broadband or satellite offer.

5.    Competition is surprising: Generate new revenue streams from advertising

Operators have gathered valuable knowledge (through explicit users’ consent) about their subscribers and their family members (sociographic/ demographic/geographical data, personal interests, content consumption habits, time of activity at home or on-the-go, etc.). They are often perceived as trustworthy by their customers, complying with national regulations and publicly displaying their conduct charter. This first-party data is often compared to digital oil by advertisers wanting to exploit this resource to display relevant advertising campaigns to the right audience, at the right time, using the suitable format for the device used. Advertisers pay a higher price for targeted video advertising campaigns, more than for other types of advertising. Operators have their own ad inventories to display various ad formats, especially their connected TV video ad inventory (CTV inventory), the fastest growing and most valuable segment. By securing ad revenue share deals with television channels, operators are in a unique position to operate a targeted advertising service by replacing TV ad breaks on linear television.

That’s a lot to master, isn’t it. Yes, that’s why part of the winning process is to be able to identify what you should keep and what you should outsource. Depending on the gain:

• Sustainable Total Cost of Ownership (TCO)
• Minimal operational risks
• Unlocked business agility
• Removal of both technology burden and increased complexity

The half-time break is a perfect moment to check where you should focus and possibly adjust your strategy.

Competition is not everything. You want to focus on who you are and what your goal is.

By outsourcing an OTT video service, operators can focus on their core business, while building customer loyalty and increasing client satisfaction. Working with Globecast – an end-to-end OTT video service integrator of industry leading and pre-approved partners – operators will obtain:

Sustainable Total Cost of Ownership (TCO)

Globecast helps operators finance their OTT video project, reducing CAPEX by providing a flexible, cost-per-subscriber business model to help them grow their business while keeping their costs related to subscriptions low. Furthermore, Telcos reduce OPEX thanks to efficient media encoding, minimizing the bandwidth required while preserving video quality. Another benefit is an increase in the number of homes eligible for HD or even UHD content, delivered on-net using the Telco’s efficient CDN with extremely high cache hit rates.

Minimal operational risks

Globecast builds on cloud technology to benefit from infrastructure elasticity and minimize the risk of server failure, bringing cost-effective operational resilience.

Unlocked business agility

Globecast enables operators to adapt to changing business conditions thanks to its cloud-based platform. Launching and testing new services becomes easy, via faster time-to-market and with frequent deployment of new features.

Removal of both technology burden and increased complexity

Globecast helps operators transition from a well-known, single TV device environment (the TV set-top-box), to the more open and complex domain of TV Everywhere apps for multiple user devices by managing the app development lifecycle for the many device platforms (Google, Apple, Amazon, Samsung, LG, etc.) popular in viewers’ homes.

You’re about to win: Get the winning ecosystem

Globecast has integrated a rich ecosystem of partners to deliver end-to-end OTT video solutions by leveraging the cloud.

This Globecast ecosystem allows customers to better monetize their multiscreen offerings with robust and flexible technologies with optimised business and technical solutions.

Conclusion:

You’ve done it! You had the best players and strategy, and you overcame all the challenges. It was a great game but you know what? OTT is not a single game, it’s a more of an annual season and it comes back a little bit more challenging every year. If you want to be prepared,  jump in with Globecast for your next season and let’s meet at IBC!