NTV MIR TV joins an unrivalled neighbourhood of 38 Russian-speaking channels at the popular HOTBIRD position, of which 28 are available free-to-air. Broadcasting in MPEG-2 SD, the channel offers a mix of news and documentaries, as well as entertainment content and sports.
The agreement with NTV positions Globecast as the preferred choice for Russian broadcasters to extend their international footprint. Globecast already broadcasts Channel One and RTR PLANETA (Group VGTRK) and broadcasts NTV MIR across Asia via AsiaSat 5.
Biliana Pumpalovic, General Director of Globecast in Moscow, commented, “We’re delighted that NTV Group has once again called on us to distribute its content, this time across Europe. Eutelsat’s HOTBIRD neighbourhood, with its strong Russian line-up, was the obvious choice for us and makes it easy for NTV MIR to increase its cable and DTH audience across a vast footprint. This deal also illustrates what Globecast does best, which is deliver content to a new audience cost-effectively.”