Evolving Broadcast and Media Delivery Through Cloud and Edge Computing

Evolving Broadcast and Media Delivery Through Cloud and Edge Computing

With edge computing emerging as a powerful complement, and the ongoing reallocation of the Cband spectrum in the U.S., media organizations face both disruption and opportunity. This report explores the importance of ongoing cloud optimization, and how combining cloud and edge computing not only addresses looming spectrum challenges but also enables new efficiencies, scalability, and agility in delivering broadcast content. Cloud computing has become a foundational element of modern media delivery infrastructure. Yet, contrary to early expectations, it is not a “set-and-forget” solution. Instead, the cloud represents an
evolving, almost fluid-like environment that demands continuous optimization.

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