As sports rights holders are you maximizing the value of your content? Are you able to squeeze every last drop of revenue from the rights that you paid so much for? Are you providing fans with full value?
These are the key questions facing those working in the sports broadcasting market today. We then asked ourselves a question: how could we help rights holders take maximum advantage of the latest virtualized technologies to create true, 360-degree experiences for sports fans from a single, live feed?
By aggregating multiple cloud-based services and technologies into a single ecosystem, our Digital Media Hub allows a live feed to be treated in multiple ways to create content suitable for cross-platform use, in both real-time or at a later date. This means maximizing ROI. Digital Media Hub has been developed in conjunction with a number of rights holders with services already having been used by them.
The live feed can be used for linear playout or to stream to live platforms of the rights holder’s choice, including social media, apps or websites. Using the same live feed, short or long form content can be manually or automatically clipped, edited, metadata attached and shared. For example, highlight clips can be shared quickly on social media to maximize viewer engagement or packages created for OTT platforms.
All the clipped content – short- and long-form – is then made available via Globecast’s new Marketplace Platform in multiple formats/different sizes – including at broadcast quality – and branded using customers’ brand guidelines. This platform facilitates content exchange between any relevant parties, including selling that content, in hassle-free transactions. This also includes archiving existing content for the long term and making that content easily available to third parties – historical sports events being a prime example. All these services can be easily monitored throughout the process using our digital supervision tool.
Come and see on stand G03 at Sportel to find out more.